CNBC’s Efforts to Democratize Business Information To All Continues
As CNBC continues to make business news and personal finance information increasingly accessible, it hopes to help prepare the next generation of audiences for success in the global economy.
April 30, 2024
Helping next generation audiences access important personal finance information and meeting them where they are is a vital part of CNBC’s 35-year-old promise to give audiences the information and context they need to make important life decisions about their finances.
CNBC's Partnership with Junior Achievement
In partnership with Junior Achievement, the nation’s largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, CNBC met with students from Junior Achievement Rocky Mountain and Junior Achievement New Jersey to help advance students’ financial capabilities.
In Denver, CNBC’s Senior Personal Finance Correspondent Sharon Epperson moderated a panel with local Denver-Boulder area entrepreneurs giving students the opportunity to ask questions and learn from each business leader.
CNBC’s Epperson also hosted a session for students from NBCU Academy partner school, MSU Denver, that focused on personal finance for journalists. Telemundo Colorado’s Consumer Investigative Reporter Stephanie Rodríguez interviewed participating MSU Denver & JA Rocky Mountain students and the local entrepreneurs to help amplify awareness about the importance of financial literacy to Spanish-language audiences in the state.
CNBC’s financial literacy events aligned with the premiere of “Cities of Success Denver & Boulder” TV special that highlights how the area has positioned itself to evolve along with the U.S. economy while combating issues that could threaten its trajectory. In addition, CNBC presented all students and local libraries with its new book “In Pursuit of Success” which includes a collection of essays from renowned business leaders.
At its worldwide HQ, CNBC welcomed a group of students from Englewood’s Dwight Morrow High School. Students met with CNBC’s Co-Anchor of Closing Bell: Overtime Jon Fortt and Kelli Grant, Deputy Personal Finance Editor and a Certified Financial Planner ™ as well as Ryan Ruggiero, Senior Director of Diversity, Equity and Inclusion and Katherine Guirales, Director of Marketing, to learn about careers in journalism, roles that support newsrooms, and the importance of personal finance.
The More You Know Campaign
To reach social audiences with important financial literacy information, CNBC and NBCU’s iconic, award-winning PSA service, ‘The More You Know’ rolled out a first-of-its-kind bilingual social media campaign for English and Spanish-speaking audiences. Featuring more than a dozen CNBC journalists from the network’s Business Day shows, CNBC en Español, and CNBC Make It, each social spot provided financial literacy tips and personal anecdotes to help empower and inspire others to achieve their own ambitions.
Financial Literacy Month at CNBC
Comprised of an esteemed collective of experts in financial literacy, this month, a snapshot of CNBC’s Global Financial Wellness Advisory Board members have been featured across the network’s platforms to raise awareness about the importance of personal finance, including Operation HOPE Founder, Chairman and CEO John Hope Bryant, Former FDIC Chair Sheila Bair, while Yanely Espinal, Director of Educational Outreach for Next Gen Personal Finance; Billy J. Hensley, Ph.D., President & CEO of National Endowment for Financial Education; Laura Levine, President & CEO of the Jump$tart Coalition for Personal Financial Literacy; and Annamaria Lusardi, Ph.D., Founder & Academic Director of the Global Financial Literacy Excellence Center shared insights about CNBC’s International Your Money Financial Security Survey findings.
